Interesting Product Placement

Posted on 01 June 2010 by Matt

I love the soundtrack for this spot:

Okay, I admit, I like the visuals as well. The audio is great though; I wasn’t joking about that. I found this over at the ADFREAK blog and thought their interpretation of what was going on was interesting.

They essentially said that this may be a new type of  advertising in which it is essentially product placement, but on a different level. By this I mean Michael Bay has chosen to (agreed to? was paid to?) cast Rosie Huntington-Whitely in the Transformers 3 movie. This is interesting because she has no acting experience, just a lot of looking hot experience (which she does well).

I find it interesting that Victoria’s Secret decided to do a congratulations highlight reel, but as ADFREAK points out it may be to further the product placement. Either way the spot is enjoyable, I will see Transformers 3, and probably continue to buy Victoria’s Secret products for a significant other (#datemattmcnamara).

via  ADFREAK

Comments are closed.