Posted on 01 September 2010 by Matt
Last week I mentioned ads that make you think (hopefully for only a second or two), but once you get them they are quite clever. Here is another good example from McDonald's on a Canadian subway car.
The adweek article makes an interesting point on ad placement: you would have issues putting this in a NY or DC subway car because sleeping in them may not be the safest choice. It is important to think about the different meanings an ad takes in different locations.
Posted on 27 August 2010 by Matt
This one caught my attention, probably would on my way to work as well. I went to the site fatpants.org and it simply redirects you to the Twin Cities YMCA site. Pretty clever. I feel like my friend JP would appreciate this.
Posted on 21 July 2010 by Matt
I came across two ads for Smart Cars the other day and thought they were genius. The first one blew my mind and while I was made aware of the fact the ad was there, I assume many people never notice it. But, for those who do, I have a feeling they appreciate it even more than I do (if they get it of course). See the ad here:
The ad is so simple, but clearly the placement was thought out and in effect really drives the point home. I'm not sure you can convey the convenience of the Smart Car's size any other way. I do find it interesting that there are two car ads on the sides. It creates a great visual that implies parking spots, but I wonder what happens if the ads on either side change to another product. Much of the humor and message is conveyed by being between two other cars and not just a small advertising space.
The second piece is one right up my alley. I am a huge fan of extremely creative outdoor and guerilla advertising. This display does a great job conveying the idea that the Smart Car is fun and powerful despite its small size. Here is this ad:
I find this one funny because I could see myself driving by day after day when the bridge is down and thinking to myself "what is so special about this ad." On the day I drive by and see the bridge up I know I would laugh pretty hard maybe even get a legitimate LOL out there (and I can use LOL because I actually would be laughing out loud).
I didn't know it, but Smart Car does some really great advertising. This probably has to do with the fact that they are relatively new to the US. You can check out more of their ads here. I look forward to seeing ads her in the States because I think those face an interesting challenge; we love our big cars.
Posted on 11 June 2010 by Matt
This post is short and sweet…. On my way home from work today I saw a billboard that said the following:
Your Wife is Hot!
It's time to fix the A/C
And that was pretty much it plus some contact information. This billboard was awesome. It definitely grabbed my attention and was quite creative. I do feel like I have seen this before, but I can not place it.
Skydiving tomorrow. Yes. I know. What am I thinking?
Posted on 11 May 2010 by Matt
I was driving down I294 outside of Chicago last week and there was a very simple billboard for Lover’s Lane. It was a couple embracing on a plain white background with the Lover’s Lane logo. Below that there was some small text that I didn’t catch at first, but on second look (and trying to avoid any accidents) I see that the small text reads “February 14th.”
Alright, Valentine’s Day, Lover’s Lane; I get the connection. That’s all great, but it was May 4th. I guess they are just really getting their moneys worth… or being really lazy.
Lover’s Lane image by: Steve Rhodes
Both photos licensed under CC