If you didn't see these ads from Old Spice then you live under a rock or don't get out much. I am pretty sure I saw then during a news cast at least twice and on almost every blog I follow. This post is long overdue, but for you hermits…
- The Man Your Man Could Smell Like:
With a combined 32,000,000 views it was quite the success for Old Spice. Sales apparently doubled in the time after those ads aired. I was a big fan of them and even more so because there was a making of video:
Yes I watched all 19+ minutes of it. Props to Wieden + Kennedy for this one. Also, interesting points one of the creative guys one of the project made: essentially he said that if you come up with a crazy idea really push for it to be done as you intended. With technology where it's at and the appropriate budget, many things are now possible that once were not.
I don't really think I can call this an advertisement because I don't know that it will ever be one, but it is creative and the people whocreated it should consider a career in advertising. This newest video entitled "HP – Hit Print" is a second short film by the same people who submitted a spot for the D&AD Student Awards brief set by HP (below the newest spot).
And here is their first video entitled "HP – Invent". I can't even imagine how much paper and ink these must have used. Good thing HP sponsors them (I'm assuming).
If they aren't advertisements then maybe they are just meant to be viral videos (seems to be achieving at least that) displaying, rather creatively I might add, the things you can accomplish with your HP products. Now I sound like the commercial…
Bic Pens really gets the point across with this one….
This TV commercial for Bic Pens, which I will call "Only Shown Once" gets its point across in a pretty funny way: flashing the contact info of a supermodel all over the screen. Punch line is the kicker
I wanted to get this post up earlier, but now is as good of a time as ever considering the Chicago Blackhawks just won the NHL Stanley Cup. Now I admit, I have never been much of a hockey fan (regrettably so as it is a very exciting sport). This type of ad gets me choked up even when it is far less relevant than the present situation, but now that our home team has won the Stanley Cup, it is that much more moving. Here is the ad:
For some reason these emotional spots get the best of me. Does this happen to anyone else? I have to ask if the clip accomplishes anything more than showing the emotion. At first I would have answered no, this is just a spot that is simply talks about the awesomeness that is accomplishing a feat of this magnitude.
After further thought, however, I think the ad accomplishes something more. This is obviously arguable, but I think this, like any other ad, is used to make money. Simple as that. How is it doing that when it isn't showing a product or service? Well, here is how I see it… If you are like me then this advertisement strikes a chord with you, then I become connected to the event (especially because the Blackhawks were in championship), then I watch the games, get excited, possibly buy a jersey or other memorabilia, and eventually consider myself a fan who watches hockey (at least more regularly than I did before).
So nothing new here. Same old money making scheme. I have to say though, for the cities of the teams in the championship series (and to a lesser extent the playoffs in general) the economy must benefit from this. I went out to bars to watch a large number of the games where had no hockey been played I wouldn't have been there, I spent more money at those places than normal, and tons of people buy the jerseys, gear, and other junk. I would be interested to see an article describing the effects of these situations.
In the end I am a big fan of the ad. It is my type of spot. Even if it means I'm emotional.