Ford has put together some advertising that I think has some decent potential depending on they run with it. I found them pretty good, though somewhat reminiscent of Ted Williams (though it is a stretch). Anyways, here are the videos:
If you didn't see these ads from Old Spice then you live under a rock or don't get out much. I am pretty sure I saw then during a news cast at least twice and on almost every blog I follow. This post is long overdue, but for you hermits…
- The Man Your Man Could Smell Like:
With a combined 32,000,000 views it was quite the success for Old Spice. Sales apparently doubled in the time after those ads aired. I was a big fan of them and even more so because there was a making of video:
Yes I watched all 19+ minutes of it. Props to Wieden + Kennedy for this one. Also, interesting points one of the creative guys one of the project made: essentially he said that if you come up with a crazy idea really push for it to be done as you intended. With technology where it's at and the appropriate budget, many things are now possible that once were not.
I don't really think I can call this an advertisement because I don't know that it will ever be one, but it is creative and the people whocreated it should consider a career in advertising. This newest video entitled "HP – Hit Print" is a second short film by the same people who submitted a spot for the D&AD Student Awards brief set by HP (below the newest spot).
And here is their first video entitled "HP – Invent". I can't even imagine how much paper and ink these must have used. Good thing HP sponsors them (I'm assuming).
If they aren't advertisements then maybe they are just meant to be viral videos (seems to be achieving at least that) displaying, rather creatively I might add, the things you can accomplish with your HP products. Now I sound like the commercial…
It kind of gave me chills. I don't know why except that I know I love finding and sharing clips. Maybe it is the thought of all the fun times I've had huddled around a computer screen with friends and family watching the clips. It is amazing to think that YouTube has only been around for 5 years. It seems like it has been a part of our lives forever.
In related news, YouTube will soon add a button allowing you to skip the ad before a video clip. At first this seems crazy, but it is actually a really good idea (IMHO UPDATE: and apparently others). The benefits are that you will be able to track how many people actually watch your ad (a statistic very hard to come by), advertisers will not pay for ads that aren't watched, and ultimately it will mean ad content that is better targeted to the viewer and hopefully pretty interesting.
Bic Pens really gets the point across with this one….
This TV commercial for Bic Pens, which I will call "Only Shown Once" gets its point across in a pretty funny way: flashing the contact info of a supermodel all over the screen. Punch line is the kicker