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JetBlue – You Wouldn’t Take it on the Ground

Posted on 18 October 2010 by Matt

I love JetBlue. I've flown them only a handful of times, but they are one of the airlines I always look to when searching for flights. They really do offer a better experience, especially when many of the other airlines are cutting corners and charging ridiculous fees. Enough of the promo. 

These spots are great. Very funny. Very too the point. And very true of the industry. Enjoy.

 

 

Via AdFreak

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Motorola Goes After Antennagate Too

Posted on 28 July 2010 by Matt

Samsung isn't the only one going after Apple and AT&T for the issues with the iPhone4 antenna issues. Motorola just put out an ad that is pretty funny and is clearly taking a shot at the iPhone. I happen to like the Samsung ad better, but Motorola's is still clever. Do you have a preference? Hit up the comments.

 

Motorola Droid X AD takes shot at Apple iPhone4

 

Via 9to5Mac

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5 Years of YouTube

Posted on 30 June 2010 by Matt

Just came across this clip on YouTube: 

 

It kind of gave me chills. I don't know why except that I know I love finding and sharing clips. Maybe it is the thought of all the fun times I've had huddled around a computer screen with friends and family watching the clips. It is amazing to think that YouTube has only been around for 5 years. It seems like it has been a part of our lives forever. 

In related news, YouTube will soon add a button allowing you to skip the ad before a video clip. At first this seems crazy, but it is actually a really good idea (IMHO UPDATE: and apparently others). The benefits are that you will be able to track how many people actually watch your ad (a statistic very hard to come by), advertisers will not pay for ads that aren't watched, and ultimately it will mean ad content that is better targeted to the viewer and hopefully pretty interesting. 

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Entrepreneurship – Cameron Herold on Raising Entrepreneurs

Posted on 17 June 2010 by Matt

This post is a bit off topic for me, but it is about something very interesting to me. I just finished watching a TED Talk (if you have never watched one, I highly encourage you to do so) and loved it. Here is that video. 

 

It is a twenty minute long speech about entrepreneurs and how we (our society) should do a better job of providing an environment in which an entrepreneur can grow and be successful. We live in a society where we essentially want everyone to conform to the norm. What I find interesting, and Herold points this out, is that it is the ones who are not normal who are the ones changing the world. Herold rattles off a list of CEOs that are bipolar (the CEO disorder as he puts it) and discusses how many CEOs and entrepreneurs are ADD, bipolar, and other similar issues that we normally consider non-normal and try to "fix" with medication. While I agree with the idea that we are over medicating many people, I won't argue it here. Instead I ask this: what potential are we limiting while attempting to make people conform? Would we have Google? Apple? The Internet? 

Entrepreneurship has always fascinated me and is something I would like to eventually get into. It is an intriguing world where you assume larger than normal amounts of risk and can potentially change the world. These are not traits that most people aspire to, but ones that I already know I want to experience. At the end of the TED talk Herold plays a clip for the audience. If you don't watch the movie above then watch this one. These are the type of clips that make me think I can move mountains… 

 

via TED

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Back in the Day… Advertising from Another Era

Posted on 15 June 2010 by Matt

In school we were required to take a couple advertising classes that were heavy in the history department. History has never been my thing, but at least with advertising history there are old ads to look at. I won't bore you with the really old stuff, but there are some interesting examples from mid last century. I came across an article from BoingBoing about how there is an entire period of time where women were depicted quite poorly in advertisements. 

Vintage Ads Depicting Women

By today's standards these are pretty bad. You just don't do this anymore. I might, however, argue that the woman in the lower left ad is rather enjoying herself. It is interesting to think about how this was socially acceptable at one point. This mentality is depicted very well in the AMC series Mad Men. I was never an avid watcher (debating picking it up now that Lost is over), but the premise of the show was clear: depict life at an ad agency in the 60's. Agencies were male dominated and an intimidating place for women to work. It isn't surprising the work they put out reflected a similar nature. 

That's what wives are for!

In Amanda's post she talked about a controversial ad of today in which an ad was overtly sexualized. We see that a lot in today's ads (as such, you'll probably see a lot of it here). This makes me wonder if we will reach a point where it will be socially unacceptable to use overtly sexualized imagery in ads. We stopped objectifying women in ads (okay, I admit, it may just have transformed into the overt sexualization), so I wonder what the next transformation will be. Either way, these classic ads are something else. 

 

via BoingBoing

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