Posted on 28 March 2011 by Matt
Posted on 01 September 2010 by Matt
Last week I mentioned ads that make you think (hopefully for only a second or two), but once you get them they are quite clever. Here is another good example from McDonald's on a Canadian subway car.
The adweek article makes an interesting point on ad placement: you would have issues putting this in a NY or DC subway car because sleeping in them may not be the safest choice. It is important to think about the different meanings an ad takes in different locations.
Posted on 28 July 2010 by Matt
Samsung isn't the only one going after Apple and AT&T for the issues with the iPhone4 antenna issues. Motorola just put out an ad that is pretty funny and is clearly taking a shot at the iPhone. I happen to like the Samsung ad better, but Motorola's is still clever. Do you have a preference? Hit up the comments.
Posted on 27 July 2010 by Matt
Came across this Samsung Galaxy S ad and thought it was really good advertising. It is well thought out, creative, and funny. I think ad placement here is key though. I'm assuming you'd find this in a Wired magazine as opposed to ESPN and thats important because this ad is geeky.
If you don't get it (an know me) then you need to get out from under a rock. They are taking a stab at AT&T/Apple for the sub-par reception on the iPhone4. My personal belief is that it isn't a huge deal, but I'm not using one. Apple did show a couple of phones, Samsung included, that also had reception issues. Samsung responded, but my guess is that some damage was done. I think this ad says a lot without saying much at all.
Posted on 06 July 2010 by Matt