If you didn't see these ads from Old Spice then you live under a rock or don't get out much. I am pretty sure I saw then during a news cast at least twice and on almost every blog I follow. This post is long overdue, but for you hermits…
- The Man Your Man Could Smell Like:
With a combined 32,000,000 views it was quite the success for Old Spice. Sales apparently doubled in the time after those ads aired. I was a big fan of them and even more so because there was a making of video:
Yes I watched all 19+ minutes of it. Props to Wieden + Kennedy for this one. Also, interesting points one of the creative guys one of the project made: essentially he said that if you come up with a crazy idea really push for it to be done as you intended. With technology where it's at and the appropriate budget, many things are now possible that once were not.
UPDATE: Widen +Kennedy won an Emmy for this spot.