If you didn't see these ads from Old Spice then you live under a rock or don't get out much. I am pretty sure I saw then during a news cast at least twice and on almost every blog I follow. This post is long overdue, but for you hermits…

- The Man Your Man Could Smell Like:

Questions:

With a combined 32,000,000 views it was quite the success for Old Spice. Sales apparently doubled in the time after those ads aired. I was a big fan of them and even more so because there was a making of video: 

Yes I watched all 19+ minutes of it. Props to Wieden + Kennedy for this one. Also, interesting points one of the creative guys one of the project made: essentially he said that if you come up with a crazy idea really push for it to be done as you intended. With technology where it's at and the appropriate budget, many things are now possible that once were not. 

UPDATE: Widen +Kennedy won an Emmy for this spot. 

via mashables, adrants

Just came across this clip on YouTube: 

It kind of gave me chills. I don't know why except that I know I love finding and sharing clips. Maybe it is the thought of all the fun times I've had huddled around a computer screen with friends and family watching the clips. It is amazing to think that YouTube has only been around for 5 years. It seems like it has been a part of our lives forever. 

In related news, YouTube will soon add a button allowing you to skip the ad before a video clip. At first this seems crazy, but it is actually a really good idea (IMHO UPDATE: and apparently others). The benefits are that you will be able to track how many people actually watch your ad (a statistic very hard to come by), advertisers will not pay for ads that aren't watched, and ultimately it will mean ad content that is better targeted to the viewer and hopefully pretty interesting.