At least Victoria's Secret thought so. The recently named Sexiest Building recently played host to director Michael Bay and his Victoria's Secret commercial. Having been to the museum I quickly recognized the unique architecture. I had to rewind it a couple times to confirm what I thought was the location (really, that is the only reason I watched it again) and a quick Google search was the ultimate confirmation.
The Milwaukee Art Museum is a very interesting building. From its Brise Soleil opening and closing based on the amount of sun to the interior architecture (and, oh yeah, the art too) the museum is a very cool experience. I recommend checking it out as it is a short drive for those of you who live in Chicago.
Here's the Victoria's Secret Ad. It is as safe for work as any lingerie commercial can be.
Okay, I admit, I like the visuals as well. The audio is great though; I wasn’t joking about that. I found this over at the ADFREAK blog and thought their interpretation of what was going on was interesting.
They essentially said that this may be a new type of advertising in which it is essentially product placement, but on a different level. By this I mean Michael Bay has chosen to (agreed to? was paid to?) cast Rosie Huntington-Whitely in the Transformers 3 movie. This is interesting because she has no acting experience, just a lot of looking hot experience (which she does well).
I find it interesting that Victoria’s Secret decided to do a congratulations highlight reel, but as ADFREAK points out it may be to further the product placement. Either way the spot is enjoyable, I will see Transformers 3, and probably continue to buy Victoria’s Secret products for a significant other (#datemattmcnamara).
