I came across this ad today and thought it was rather unique:
The music is pretty good and I think it is a really good attempt to create an ad that captures the true nature of the product.
While grills are typically something many people would just assume are a utility for getting something done, they are often a centerpiece (or at least a focal point) in many backyards. If you think about grilling and when you grill, it is often with friends or family, for special occasions, and when it is nice out. The ad does a good job of capturing that spirit.
The song is great, the characters are unique, and the moves are incredible. Nice job Webber!